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Samsung S9

T-Mobile — In-store Rebrand

SAMSUNG S9

ROLE: SR ART DIRECTOR

Creative Partners: Maxwell Eastman | CD: James McKenna/Rob Kleckner | Dir: Wayne McClammy

 

At the time the Samsung S9 was the fastest phone on the market. It was the perfect match for the nation’s fastest network. Because fast should be fast.

 
 
 

WHAT COULD HAVE BEEN…

Originally sold as a 3-spot campaign with extensive online content, we started production planning with our other spots “Beach Dragster” and “Fighter Jet Traffic Jam”. Unfortunately, our budget got cut due to unforeseen circumstances, much to the dismay of our team and our director Wayne McClammy. His treatments of what could have been:

 
 

SPOT 2

BEACH DRAGSTER

SPOT 3

FIGHTER JET TRAFFIC JAM