MARTHA & SNOOP SUPER BOWL SESH
ROLE: SR ART DIRECTOR
Creative Partners: Dan Peterson/Kyle Cavanaugh | ECD: Jason Lucas | Dir: Matt Aselton
What do you do when you have American icons Martha Stewart and Snoop Dogg? Make the first cannabis-centric Super Bowl commercial in history. IYKYK.
The spot was extremely well-received, garnering millions of views on Youtube and had a 97% like ratio on the platform. Who didn’t approve? Anti-marijuana groups for one, but unsurprisingly the cannabis publications were high on the ground-breaking spot.
A second spot highlighted the confusing language in the bills of Verizon, T-Mobile’s main competitor. Shockingly, this was not written under the influence. At least I can’t remember if it was or not.
