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T-Mobile — In-store Rebrand

T-Mobile — In-store Rebrand

T-MOBILE — RETAIL REBRAND

ROLE: ASSOCIATE CREATIVE DIRECTOR

Creative Partners: Nicolae White | ECD: Elke Klinkhammer

 

T-Mobile needed a refresh for the thousands of retail locations across the US. We created a dynamic modular system that enabled imagery and design to be tailored to each city. Lifestyle photography was reimagined to reflect a VSCO/TikTok aesthetic, while brand graphics and type were completely retooled.