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T-Mobile x F1

T-Mobile — In-store Rebrand

T-MOBILE x F1

ROLE: ASSOCIATE CREATIVE DIRECTOR

Creative Partners: Lucas Miller/Shelley Barker | CD: Rachel Hogan/Mary Money/Paul Oberlin | Prod: Weimar Pictures/Laundry

 

As the official 5G provider of the Formula 1 Las Vegas Grand Prix, T-Mobile asked us to create branded work on the screens throughout the race course. We were specifically tasked with redesigning T-Mobile’s spectator betting games.

 
 

Creative Leads: Helen Lu/Jon Swihart

 

THE LAS VEGAS SPHERE ANIMATIONS

RIP FILM THAT SOLD the CAMPAIGN

I edited/produced this rip film myself in one night using T-Mobile library graphics and found footage to sell this campaign to our client.

T-MOBILE LIVERY