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SIFF

T-Mobile — In-store Rebrand

SEATTLE INTERNATIONAL FILM FESTIVAL

ROLE: ART DIRECTOR

Creative Partners: Noah Will | CD: Monkey Watson | Dir: Tony Fulgham | Illus: Jason Sho Green

 
 
 

2007 marked the emergence of online dating so we thought why not do the same and match filmgoers with the cinemas they were meant to spend the rest of their next 3 hours with. We produced film posters, ads, a movie dating site and set up a singles hotline where people could be matched with the movies that best suited their personalities.

 
 
 

Bumpers

 

Trailer

 
 

Bathroom Decals

 

We “tagged” bathrooms at local Capitol Hill bars with removable decals that lead viewers to a movie hotline that matched them with SIFF films based on a quick personality quiz.

 
 
 
 

Adult Classified Ads

Adult classified ads were placed in the local Seattle Weekly and Seattle Stranger that lead to the same hotline.